Energy giant EDF Energy is behind the campaign, and there’s been major controversy because the green Union Jack logo they’ve used is very similar to the one of Ecotricity, a renewable energy supplier. Ecotricity is trying to sue EDF for what it claims is a misleading of consumers.
EDF describes itself as Europe’s “lowest carbon-producing energy company” but it still doesn’t really wash. In fact,the Guardian’s Fred Pearce says:
“one of EDF’s largest arms is EDF Trading, which is based in London and advertises itself as “one of the largest participants in the global coal market……dare I suggest, EDF should join the party and “do something green” itself by committing to getting out of coal. Maybe in time for the London Olympics?”
I feel for Ecotricty – they’ve been investing in renewable energy since 1996 then EDF comes along and rips off its motif in a gimmicky campaign. I hope their legal action is successful and also raises their own profile.