[My blog on TTG website, ttgdigital.com]

One of the most interesting events of WTM for me was the launch by Kuoni of the UK’s first Fair Trade-certified holiday.

Kuoni teamed up with Fair Trade in Tourism South Africa (FTTSA), which has been working to promote the importance of fair trade in tourism for a decade, in order to gain certification of all aspects of the supply chain on a 13-night South Africa package.

While the concept of fairly-traded cocoa or bananas is easy enough to comprehend, fairly-traded tourism is more complicated – which is perhaps why it’s taken until now for it to develop.

I asked FTTSA’s executive director Jennifer Seif what the Fair Trade stamp on Kuoni’s package holiday actually represents. She explained that all accommodation providers on the itinerary have been vetted to ensure their staff are paid a fair wage and have good working conditions, and that their suppliers are paid fairly.

Kuoni’s commitment to the accommodation and local ground-handlers it uses include paying 100% of its bills before a client travels, and paying cancellation fees if forced to cancel a booking. “There’s an unwritten rule that hotels don’t ask for the money, but it can be very hard on small businesses,” said Seif.

While a fair, minimum price can be put on commodities like bananas, Seif said this doesn’t work in tourism, as prices fluctuate so much. ”What we do instead is say you cannot push for a discount, and we demand a transparency so people know who is paying what,” she said.

The £2,995 price tag on Kuoni’s package also includes a $50-$60 ‘premium’ which goes into a separate fund, to be spent on socio-economic projects that benefit those involved in the supply chain. Seif hopes to soon have 20-30 operators like Kuoni bringing 5,000 clients to South Africa on this kind of Fair Trade package each year. “That’s three million rand, or about £250,000, of new money for development,” she says.

She acknowledged clients might not yet look for Fair Trade when booking their holiday. “But when they get there and hear about the Fair Trade ethos and feel good about staying there, that is when they tell their friends and the hotel benefits from word-of-mouth marketing and repeat business,” she explained.

Harriet Lamb, the UK’s executive director of The Fair Trade Foundation, said at the Kuoni/South Africa launch that consumers WILL pay more for fairly-traded holidays. “Of course people want a bargain but if you tell them these bananas -or this package holiday – is cheap because the people behind it aren’t getting a fair deal, people will pay more,” she said.

There’s a lot of cash-strapped UK consumers who right now are understandably reluctant to pay a penny more for a holiday than they absolutely have to.

But when she opened World Responsible Tourism Day on Wednesday, Harriet Lamb reminded us of how the Archbishop of York described our responsibility to support Fair Trade: “Fair trade is not charity. It’s justice”, he said.

And for the future of destinations like South Africa, where being paid fairly can be the means of a climbing out of poverty, I hope the vision of a global Fair Trade mark for tourism becomes a reality soon.

Federico Solano described a new scheme called Tour Operators Promoting Sustainability, or TOPS, for both local Latin American tourism companies and those sending customers from the UK and other countries.

After bringing together travel companies that have made a commitment to sustainable practices, the Alliance hopes to launch a group-wide marketing campaign, creating one of the world’s first networks of green-certified operators.

Twelve UK holiday companies already have contracts with the Rainforest Alliance in place, committing them to using accommodation and cruise companies that operate in a sustainable way. These include The Adventure Company, Exodus, Explore, Hands Up Holidays and Imaginative Traveller. Federico said UK companies have been among the most supportive of the Alliance’s work, and that he hopes they will all sign up to the TOPS platform.

I’m looking forward to seeing how the new TOPS project progresses, and hope to see lots more of the Rainforest Alliance on the UK travel trade circuit. Perhaps a UK consumer travel show, featuring only Rainforest Alliance partners, could be something for the not-too-distant future…

I got chance to meet a Rainforest Alliance-certified operator just yesterday. Costa Rican Horizontes Tours, which specialises in nature tours, has been working alongside the Rainforest Alliance for several years. Rodolfo Alvarez explained how the company uses certified hotels as much as possible, and how it has introduced volunteering projects, home-stays and tree-planting options to help its customers interact more with nature and with Costa Rica’s people. I won two nights at a Costa Rican yoga retreat so I hope I may get chance to go and explore the country’s wildlife for myself sometime soon!

It’s a hotel I first learnt about at World Travel Market last year, when it won the ‘best accommodation for the environment‘ category at the Responsible Tourism Awards.

As well as using 65% solar power and buying produce direct from local fishermen and farmers, one of the innovations that really stands out for me in this video is a local paper-making project, where the hotel gives shredded waste paper to local craftswomen to be turned into guest stationery – which the hotel then buys back. A perfect example of a project that is both environmentally conscious and socially beneficial! Watch the full story of how this hotel is breaking the mould in the Caribbean here.

The Bluefields Bay reserve is now a year old, and it seems that fish stocks have gone from strength to strength since my visit at the start of the year. The wardens who patrol the sanctuary are now seeing a return of sea-birds too, especially the blue pelican – which does not heed the no-fishing zone!

Click here to watch the video in full.

Click here to read my blog from January.

A Q&A with Anthony Climpson OBE, tourism manager of the New Forest

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Canoeing in the New Forest

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Exploring beyond the New Forest National Park

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Conservation volunteering in the New Forest